Luminus Financial Partners With CWP Financial to Open New Full-Service Financial Hub in Downtown Toronto

TORONTO, ONTARIO – January 19, 2015 – Luminus Financial (“Luminus”) is pleased to announce its plans to open a new branch at 1 Yonge Street in June 2015. In addition to Luminus’ banking products and services, the new branch will offer currency exchange and wealth management services with its recent partner, CWP Financial. The design of the branch moves away from the traditional banking experience where customers are greeted by “velvet roped” queues and regarded as numbers and instead aims to provide a boutique banking experience through this new “financial hub.”

“Luminus has always positioned our credit union to provide personable tailored banking solutions for our member-owners,” said George De La Rosa, CEO of Luminus Financial. “Our new financial hub is designed to provide the community with a banking experience that combines interactive financial services with advanced banking technologies.”

Luminus Financial Hub – a different banking experience:

Unlike a traditional bank, this new branch will offer a “one-stop shop” for financial solutions, all the while demonstrating the credit union’s commitment to providing more member-oriented services. As with the tradition of the credit union, this financial hub emphasizes community and personable interactions with Luminus Financial’s focus to provide clearly better banking.

Services: The financial hub is designed to foster an environment where members can interact with the staff of Luminus and improve their understanding of their personal or business financial status. Members will have access to a full range of financial resources and services outside of the credit union’s standard product and service offerings, including:

• Educational Seminars & Community Events where members can interact with the different financial professionals and exchange ideas with other members at the hub.
• On-site Training where financial professionals will guide members through different banking applications and products.
• Resource Centre with a wealth of information for members to access, giving them the ability to enhance their personal finances.
• Best Foreign Exchange Rates with the ability to conduct transactions in over 70 recognized world currencies.
• Wealth Management Services specializing in business and personal financial services with a focus on asset protection and risk management strategies from licensed investment partner, CWP Financial Services, an affiliate of Sun Life Financial.

About Luminus Financial Inc.

Luminus Financial (formerly Starnews), an Ontario credit union, was founded in 1951. Headquartered in Toronto, Canada, Luminus provides banking products and services, including business and personal banking, loans, investment products and insurance to over 3,500 members.

Renamed in 2011, Luminus is the designated credit union for employees of Toronto Star, Metroland, Air Canada, Globe and Mail and Metro. In 2013, Luminus partnered with BDO Unibank Inc. in the Philippines to launch the credit union’s “Remit Now, Pay Later” campaign featuring low-cost remittance programs to facilitate a cost-effective way for members of the Filipino community in Canada to send funds to their family and loved ones still living in the Philippines.

Members of Luminus are also owners of the credit union. At Luminus, member-owners have access to financial services at the least possible cost. Additionally, Luminus’ profits are shared with its members in the form of bonus interest on deposits and interest rebates on loans and mortgages.

About CWP Financial Services Inc.

CWP Financial specializes in business and personal financial services. With a focus on asset protection and risk management strategies, CWP Financial develops and manages customized investment portfolios and provides estate and financial planning services to those they serve.‎ As a licensed affiliate of Sun Life Financial Inc, CWP Financial supports life, health and disability insurance solutions as well. For our business members, CWP Financial has a division of their business focused on developing and managing dynamic group benefit and group retirement programs for employees.